COMING SOON — Q2 2026
Marketing Intelligence Worth Your Ambition.
ALPN MIRE delivers the strategic depth of a senior consultancy engagement in days. A decision engine for growth-stage B2B marketing teams. Not an audit. Not a dashboard. A clear answer to where the next pound of budget should go.
No spam. No sales pitch. First access when we launch.
You have the data. You lack the strategic framework.
Pattern 1
You have the dashboards
Every channel reports its own version of success. Each one looks fine in isolation. None of them tell you where to put the next pound.
Pattern 2
You have the metrics
CPA, ROAS, MQL volume, blended efficiency. Numbers everywhere. Strategic clarity nowhere.
Pattern 3
You have the meetings
Weekly performance reviews. Monthly board updates. The same debate about budget split, every time, with no framework to settle it.
Pattern 4
You have the agencies
They optimise inside their own channel. Nobody is looking across the whole engine and telling you what to cut, what to double, and what to test next.
Platform dashboards tell you what happened. They do not tell you what to do next. ALPN MIRE does.
Drowning in data. Starving for decisions.
Growth-stage marketing teams sit on more performance data than ever, and act on less of it than they should. The result is allocation by habit, channel decisions by negotiation, and a quarterly performance review where everything looks active and very little is moving.
of CMOs struggle to turn data into actionable insight
You are not short of metrics. You are short of a framework that converts them into a decision.
Source: Merkle CMO study, 2025
senior marketers still default to gut instinct on budget calls
Even after heavy investment in analytics, the final allocation decision is rarely evidence-led.
Source: Qualtrics global marketing leaders study, 2025
The teams that scale efficiently are not the ones with more dashboards. They are the ones who have a framework that turns data into a decision.
A decision engine, not a reporting tool.
Most marketing tools optimise inside one channel. MIRE looks across the full mix, scores every pound by expected impact, and surfaces the allocation decisions that no individual channel manager is positioned to make.
Cross-channel waste detection
MIRE looks across your entire paid mix, not one channel at a time. It surfaces where spend is duplicated, where branded search is harvesting demand that would have converted anyway, and where tail-end audiences are quietly draining budget.
Allocation, not optimisation
Most tools tell you how to optimise inside a channel. MIRE tells you whether the channel should exist at all in your mix, and what your optimal blended split looks like for the customer base you actually have.
Quantified opportunity
Every recommendation comes with an estimated impact. Not "improve targeting" — a specific reallocation, with the expected pipeline lift attached, so the trade-offs are visible to leadership before you act.
A 90-day roadmap, not a report
You get a sequenced plan: what to cut this week, what to test this month, what to scale next quarter. Designed so a marketing team can execute it without another consultant in the room.
The output is a decision. With evidence. Sequenced for execution.
Brief in. Get clarity. Execute.
Brief in
You share your channel mix, spend, and objectives. Takes about ten minutes. No data export marathon, no two-week onboarding.
Strategic analysis
MIRE quantifies waste, scores opportunity, and stress-tests your current allocation against your customer base and competitive context.
Decision and roadmap
You receive a prioritised set of recommendations and a 90-day execution plan. Clear next steps, owned by your team, defensible to your board.
Built for marketing leaders making real allocation decisions.
Heads of Marketing at growth-stage B2B
You have performance data and a real budget, but no strategic framework for where the next pound of spend should go. MIRE gives you that framework, fast.
Founders running their own marketing
You are making allocation decisions across paid, content, and outbound without a CMO. MIRE gives you the strategic depth of a senior marketing leader without the headcount.
Agencies and consultancies
You want to give clients evidence-led recommendations across the full mix, not just inside the channel you manage. MIRE plugs into your engagement model.
Marketing leaders at PE-backed portfolios
You need consistent, defensible marketing strategy across multiple companies without scaling consultancy spend linearly. MIRE standardises the analysis.
Three ways to use ALPN MIRE.
MIRE is delivered as three capability tracks. Use one. Combine all three. The decision is yours, sized to the depth of question you are trying to answer.
Core
Performance and allocation analysis
- Channel-by-channel waste quantification
- Optimal allocation recommendation
- Testing framework for the next 90 days
- 90-day strategic roadmap
Visibility
Discovery surface intelligence
- Visibility analysis across modern discovery surfaces
- Search and AI surface positioning assessment
- Competitive positioning gaps
- Technical opportunities, prioritised
Bundle
Complete marketing intelligence
- Everything in Core and Visibility
- Cross-channel synthesis and unified strategy
- Comprehensive competitive analysis
- Integrated paid and organic roadmap
Early access for the first cohort.
We are inviting a limited cohort of marketing leaders to use ALPN MIRE ahead of the Q2 2026 launch. Early access includes priority onboarding, direct input into the roadmap, and first call on every new track we ship. Join the waitlist and we will be in touch as we open spots.
Limited spots. No commitment required.
Frequently Asked Questions
Everything you need to know about ALPN MIRE.
Stop allocating budget by habit. Start allocating it by evidence.
Join the waitlist and be the first to know when ALPN MIRE launches.
No pitch. Just a straight conversation about your marketing engine.