Your buyers stopped answering email. So we call them.
Recon is a done-for-you go-to-market department for B2B companies. We track the buying signals in your market, run ads at the accounts that fire them, then call the people who own the problem while it still matters. One dedicated caller, working under your name. Live in 30 days.
From kick-off to live calls in your brand
Dedicated to you only, never a shared pool
Ads, LinkedIn, email and the phone, one system
Of the data, domains and ad accounts stay yours
Email stopped working, and the tools everyone bought made it worse.
Typical reply rate on cold email, and falling every quarter
Reply rate once outbound is fully automated and untargeted
Share of cold email that never reaches the inbox at enterprise domains
Nothing's wrong with your copy. Your competitors bought the same tools, pulled the same lists and sent the same volume, and your buyers built filters to make it stop. Some of them human, increasingly some of them not. Meanwhile the one channel everybody abandoned still connects. That's the whole opportunity.
Every buyer leaves a trail before they spend.
Funding, hiring, contract awards, new sites, leadership changes, filings. Whatever your market is, something gets published before the budget moves. It is dated, it is public, and it tells you who has a reason to buy and exactly when. Most vendors find out at the conference six months later.
- Source
- Funding announcement
- Event
- Series B, £24m
- Company
- B2B software, 180 staff
- Detail
- Stated plan: double sales headcount
- Owner
- VP Revenue Operations
- Posted
- This week
Saw the round closed last week and the plan is to double the sales team. Most teams find the systems break before the headcount lands. Who is picking that up on your side?
Same mechanism every time. A signal fires, we work out who it just landed on, and we call them while it still matters. Your market is not on the list above? That is a five minute conversation.
Signal to phone call, in the same week.
Track the signals
We agree the buying signals that matter in your market, then watch the public sources daily and pull every company that fires one. No bought list, no scraped guesswork.
Build the account map
Each signal is resolved to a company, then to the named people who own the problem it creates. Contact data is verified before anyone dials.
Warm them with paid
The same accounts get served ads on LinkedIn and search in your brand, on your ad accounts, before the phone rings.
Call them
One dedicated SDR, capped at 100 to 120 dials a day, in your brand, opening with the event rather than the product. Qualified meetings land on your calendar.
Four channels, one goal: booked meetings.
Most vendors pick one channel and hammer it. Email until it stops working, then quit. We run ads, LinkedIn, email and the phone together, in an order built around the call rather than around the tool. By the time we ring, you are not a stranger.
Everything is timed tight, because a public record has a shelf life. And after every meeting your team tells us whether it was worth the time, so the targeting and the opener get better each month.
The ads are for familiarity, not forms.
Their job is to make your name recognisable before an unknown number rings. But every campaign gets its own landing page built to match the trigger, so the handful of people who are ready right now can book instead of waiting for us to reach them. Most will not. The ones who do are the best meetings you will get all month.
LinkedIn is not a pitch channel.
A connection request costs the prospect nothing and turns a cold call into a warm one. We never sell in the inbox.
Email does the detail, not the persuading.
Three emails, each about the record and what it means for them. No sequences of nine, no "just bumping this up your inbox". Email's job is to give the call something to reference, and to give anyone who would rather write a way to reply.
The call is the point.
Everything before it exists to make the call land. Everyone else stopped calling, which is exactly why it works now.
You tell us what the meetings were like.
After every meeting we want a line back from your team on whether it was worth the time. That feedback goes straight into who we target, what we open with and which records we drop. The engine gets sharper every month because you are in the loop, not because we guessed better.
Every campaign gets its own page, built to match the trigger
Generic websites don't convert people who arrived from a specific ad about a specific event. So we build a page per campaign, in your brand, on your domain, written to the same trigger the caller is working.
Someone who just closed a funding round lands on a page about what happens after a funding round. Not your homepage. Not a demo form. A page that already knows why they're there, with one action on it.
Built per campaign, not once.
New segment, new trigger, new page. The ad, the page and the call carry the same message, which is the whole reason it converts.
Inbound comes to us first.
Anyone who books through the page gets qualified by your caller before it reaches your calendar, same as an outbound meeting. You get a conversation with context, not a form fill and a guess.
You own the page.
It sits on your domain with your pixel on it. Traffic, conversion data and the page itself stay yours.
What actually makes this different.
Signal-triggered, not list-bought
Everyone else buys the same list and sends the same email. We build your list from what happened this week, so the reason to call is real and dated. Nobody invented it in a copywriting session.
Phone-first, deliberately
One caller. A hundred dials a day, and we cap it there. Everyone else scaled outbound until it stopped working. We did not.
One system, four channels
Ads, LinkedIn, email and the phone run off the same list and the same trigger. Your ads warm the exact accounts your caller is about to ring. Most vendors have an agency for ads, a tool for email and nobody on the phone.
You keep everything
The ad accounts are yours. So are the domains, the pixel, the call recordings and every contact we touch. We run it, you own it. If we stop working together you keep all of it, which is the opposite of how this usually goes.
Voice of Market Report
Your caller has hundreds of calls a month with the people you're trying to sell to. We record all of them. Once a month you get what they actually said.
Which objection keeps coming up that your website doesn't answer. Who they mention when they say they're already sorted. The words they use for the problem, usually not the words on your homepage.
You can't buy this from a research firm. It's a by-product of doing the work.
- The objection that keeps coming up that your website doesn't answer
- Who they name when they say they are already sorted
- The words they actually use for the problem you solve
- Which triggers turn into meetings, and which never do
What is in, and what is deliberately out.
In scope
- One dedicated SDR, assigned to you only, working your brand, domains and phone numbers
- Daily buying-signal monitoring and list build from live events
- Contact resolution and data verification on every account
- Paid campaign build and management on LinkedIn and search, run on your ad accounts
- A campaign landing page per segment, built in your brand and hosted on your domain
- Inbound qualification from those campaigns. Your caller works form fills the same way they work outbound
- Call recording, transcription and CRM logging
- Monthly Voice of Market report
- Weekly pipeline review with ALPN
Not in scope
- Closing. We book qualified meetings, you run the sales process
- Media spend. You pay platforms direct on your own accounts
- Your existing inbound. We handle enquiries from the campaigns we run, not your general website traffic, chat or support queue
- SDR management of your existing team, or CRM rebuilds
- Content production beyond ad creative, campaign pages and call scripts
- Meeting-count guarantees. We report the number, we do not sell it
Unbundled. You see every line.
You pay media direct, on your own ad accounts. Minimum media budget is £3,000 a month. Start on a three month pilot: month one is build and setup, months two and three are live outbound. After the pilot you continue on a six month or annual agreement, with 10% off the monthly fee when you commit annually.
Three month pilot
Month one is build and setup. Months two and three are live outbound, ads, LinkedIn, email and the phone. Enough time to see real conversations, short enough that you are not locked in on a promise.
Then six months or annual
After the pilot you continue on a six month or annual agreement. Annual takes 10% off the monthly fee.
You keep everything either way
Domains, ad accounts, campaign pages, call recordings and every contact we touch stay yours if you walk.
One in-house SDR costs £55,000 to £70,000 loaded, and that is the person on their own. Three months to hire, two more to ramp, and you still need the list, the ads, the landing pages and someone to build the system around them. Recon is the whole department, live in 30 days, with no hiring risk and a 90-day break clause.
What the ads cost, and why they aren't optional
You pay the platforms direct, on your own accounts. We never touch your money and never take a cut of media. No markup, no cashflow games, and the pixel data stays yours.
| Channel | Per day | Per month |
|---|---|---|
| Paid social, LinkedIn | ~£65 | £2,000 |
| Search, Google | ~£35 | £1,000 |
| Total minimum | ~£100 | £3,000 |
Why there is a minimum.
Below £3,000 a month, LinkedIn cannot get out of the learning phase and search never gathers enough conversion data to optimise. You would be spending money for no signal and then blaming the channel. If £3,000 a month is not there, this is not the right time.
Where it goes.
These campaigns do not chase a market. They run against the specific accounts your caller is about to ring, usually a few hundred companies. On an audience that tight, £3,000 a month buys real frequency. The same budget on an open audience would be wallpaper.
Why it is not lead gen.
We measure these on connect rate, not clicks.
Don't hire us if any of this is true.
You do not have someone who can close
We book meetings. We do not run your sales process.
You want volume over precision
We cap at 120 dials a day and one client per SDR.
You need results in 30 days
First meetings land in weeks 4 to 6. Pipeline compounds from month 3.
You want to spray five verticals
We do one segment properly.
We built this inside a revenue team, not on a slide.
We didn't come up with this in a workshop. We built it running outbound for ourselves and for clients, calling the same kind of people we'd be calling for you. We know what a buyer's inbox looks like on a Monday because we've watched our own emails die in it.
Recon is run by ALPN Digital. The mechanism is industry agnostic. If your buyers publish anything before they spend, and almost all of them do, it works. One caller per client is the whole model and it doesn't survive being stretched.
The questions we get on the first call.
One market, one SDR, one system.
Twenty minutes is enough to find the signals in your market and work out whether the maths works. You will leave the call knowing which trigger we would build around, whatever industry you sell into. If it does not stack up, we will say so.
Three month pilot to start. Six month or annual after, 10% off annual.