Industry · Distribution and Wholesale
RevOps and GTM Engineering for Distribution and Wholesale
CRM tied to inventory and pricing for distributors. Cross-sell automation, account scoring, rebate tracking, omnichannel revenue attribution.
WHY DISTRIBUTION AND WHOLESALE REVOPS IS DIFFERENT
Different problem set, different system
High-volume, low-margin. Inventory drives the sale. Account managers maintain rather than hunt. Pricing is dynamic and exception-laden. The end-customer relationship sits with the dealer, not with you.
WHAT DISTRIBUTION AND WHOLESALE COMPANIES STRUGGLE WITH
The five things that break first
- Pricing exceptions tracked in spreadsheets nobody owns
- Inventory-driven cross-sell opportunities never surfaced to reps
- Account managers operating without scoring guidance
- Rebate and incentive program complexity invisible to sales
- E-commerce alongside field sales with no unified view of the account
HOW ALPN HELPS
Where we plug in
We connect CRM to inventory and pricing systems, build AI-driven cross-sell suggestions, design account scoring, track rebates inside the CRM, and unify omnichannel revenue attribution.
TYPICAL ENGAGEMENT
What working with us looks like
8 to 12 weeks building a unified account view that pulls from inventory, ERP, and pricing systems.
TECH STACK WE SEE IN DISTRIBUTION AND WHOLESALE
Tools we work with
SAPOracleMicrosoft DynamicsEpicorSalesforceHubSpotConexiomPricefxn8n
Ready to fix distribution and wholesale revenue ops?
Free 30-minute discovery call. No pitch. We will tell you whether this is worth fixing.