Industry · Healthcare and Medical Devices

RevOps and GTM Engineering for Healthcare and Medical Devices

HIPAA-aware CRM architecture for medical devices. GPO contract pipeline, sample tracking, rep credentialing, and evidence-based selling enablement.

WHY HEALTHCARE AND MEDICAL DEVICES REVOPS IS DIFFERENT

Different problem set, different system

HIPAA on the data, FDA on the products, GPO contracts gate purchases, IDN-level negotiations dominate, and clinical evidence is the most important sales asset you own.

WHAT HEALTHCARE AND MEDICAL DEVICES COMPANIES STRUGGLE WITH

The five things that break first

  • GPO and IDN contract status invisible inside the CRM
  • Sample tracking and clinical trial coordination outside the system
  • Rep credentialing per facility managed in spreadsheets
  • Clinical evidence and case studies disconnected from the sales motion
  • Long evaluation cycles with clinical, supply chain, and finance stakeholders
HOW ALPN HELPS

Where we plug in

HIPAA-compliant CRM architecture, GPO contract management as a pipeline object, sample and trial tracking, credentialing workflows, and evidence-based selling enablement built into the rep experience.

TYPICAL ENGAGEMENT

What working with us looks like

12 to 16 weeks given compliance gates, with security and HIPAA review baked into the build.

TECH STACK WE SEE IN HEALTHCARE AND MEDICAL DEVICES

Tools we work with

VeevaSalesforce Health CloudHubSpot EnterpriseIQVIADefinitive Healthcaren8n

Ready to fix healthcare and medical devices revenue ops?

Free 30-minute discovery call. No pitch. We will tell you whether this is worth fixing.