RevOps and GTM Engineering for Manufacturing
ERP-aware CRM architecture for manufacturers. Quote-to-order, channel partner visibility, CPQ, after-market revenue, and multi-stakeholder deal scoring.
Different problem set, different system
Manufacturing is ERP-first, not CRM-first. Sales cycles run 3 to 18 months. Distributor and dealer channels own the end customer. Configure-price-quote complexity is real. After-market service often outweighs the original equipment sale.
The five things that break first
- ERP (SAP, NetSuite, Epicor) and CRM disconnect that hides pipeline
- Quote-to-order leakage across engineering and sales handoffs
- Channel partner pipeline with zero visibility into the funnel
- Field sales territory overlap and account collisions
- Capital equipment and consumables sharing the same broken pipeline
Where we plug in
We architect HubSpot or Salesforce to sit alongside ERP cleanly. CPQ implementation, channel partner portals, territory automation, after-market revenue tracking, and multi-stakeholder deal scoring that respects engineering review gates.
What working with us looks like
12 weeks integrating CRM with ERP, building deal-stage gates that reflect real engineering and quoting cycles.
Tools we work with
Ready to fix manufacturing revenue ops?
Free 30-minute discovery call. No pitch. We will tell you whether this is worth fixing.