Paid Acquisition That Returns Revenue, Not Just Clicks
We run high-intent paid acquisition across Google, LinkedIn, and Meta for B2B companies that are done optimizing for vanity metrics. Every pound of ad spend is engineered to return measurable pipeline.
Free 30-minute strategy session. No pitch.
What is Paid Acquisition for B2B?
Paid acquisition for B2B is not about running ads. It is about engineering a system that connects ad spend to pipeline outcomes. That means targeting the right accounts, running the right message at the right stage, and measuring everything against revenue, not clicks.
Most agencies manage campaigns inside the ad platform and report on impressions and CPL. That tells you nothing about whether the spend is generating revenue. We connect campaigns to your CRM so every pound of spend is tracked from first click to closed deal.
Companies that take this approach typically see higher conversion rates, lower cost per opportunity, and the ability to double down on what actually works, because they can finally see what that is.
Most B2B Paid Programs Are Built to Look Good, Not Perform
Here is what we see in almost every audit:
Campaigns built on demographic assumptions instead of real buying intent. Budget spent on audiences that will never convert.
Marketing reports on clicks and impressions. Finance asks what it returned. Nobody can answer.
Paid campaigns run in isolation from the CRM. Leads land in a spreadsheet. Follow-up is manual.
No closed-loop attribution. Revenue never gets credited back to the channel that earned it.
Agencies optimise for platform metrics, not pipeline. Spend continues regardless of revenue impact.
Paid Acquisition Engineered Around Your Pipeline
We run paid acquisition across Google, LinkedIn, and Meta with one objective: return measurable revenue on every pound of ad spend.
Google Search & Performance Max
Campaigns built around high-intent search behaviour from buyers already in-market. Every keyword, bid strategy, and landing page is optimised for pipeline conversion, not click volume.
LinkedIn Paid Social
Targeting by job title, seniority, company size, and industry to reach the exact decision-makers inside your ICP. Matched audiences, retargeting, and account-based targeting to concentrate spend where it converts.
Meta (Facebook & Instagram)
For B2B companies where Meta makes sense, we run retargeting and demand capture campaigns that keep your brand in front of warm audiences at a lower cost per touch than LinkedIn.
Pipeline Attribution
Every campaign is tagged for pipeline attribution from day one. You see revenue impact, not just ad platform metrics.
From Audit to Live Campaigns in Two Weeks
Paid Acquisition Audit
We review your current account structure, spend allocation, targeting logic, and attribution setup. We identify exactly where budget is being wasted and where the highest-yield opportunities are.
Campaign Architecture
We design a full-funnel campaign structure across your chosen channels with ICP-aligned targeting, messaging frameworks, and conversion-focused landing page strategy.
Build & Launch
We build the campaigns, configure tracking, connect to your CRM, and go live. Everything is tagged for pipeline attribution from day one.
Optimise & Report
Weekly performance reviews tied to pipeline outcomes. We reallocate budget toward what converts and cut what does not. You see revenue impact, not just ad platform metrics.
Let us show you exactly where your paid budget is leaking.
Free 30-minute session. We will review your current setup and show you the highest-yield changes we would make.
No pitch. Just a straight conversation about whether this is worth fixing.