About ALPN Digital.
Most revenue teams are not held back by lack of effort. They are held back by the systems underneath them. Manual processes dressed up as workflows. Tools that do not talk to each other. Reporting nobody trusts. Time spent on admin that should be spent on customers.
ALPN Digital is an AI-first Revenue Operations and GTM Engineering consultancy. We design and build the systems, automations, and infrastructure that make revenue predictable and scalable.
We use AI to automate the time-consuming, repetitive, and frustrating parts of running a revenue function, so your team can focus on the work that actually moves the needle. Not replacing people. Freeing them up.
We work with B2B businesses across the UK, Europe, and North America.
What We Do
Revenue Systems Design
We audit, architect, and rebuild the systems your commercial teams run on. CRM configuration, pipeline design, data structure, and process, built to scale.
AI Automation and Workflows
We identify where manual work is slowing your team down and replace it with intelligent automations. From lead routing to reporting, we build workflows that run without babysitting.
GTM Engineering and Outbound
We build and run outbound engines, lead generation infrastructure, and go-to-market systems that generate consistent pipeline and give your team the data to improve over time.
Fractional Leadership
Senior operator-level leadership on demand across RevOps, Sales, and Marketing. We plug in to lead the function, set strategy, and run the team without the cost or commitment of a full-time hire.
The Team
Brooks Capewell
Co-Founder, Head of Technical Delivery
Eight years building revenue operations and GTM systems inside high-growth B2B companies. Brooks leads technical delivery at ALPN Digital — CRM architecture, AI automation, systems design, and implementation.
Tom McDonnell
Co-Founder, Head of Commercial
Background in commercial banking, business development, and Chief of Staff roles. Tom leads sales, partnerships, and client relationships at ALPN Digital, focused on North America and international markets.
Charlotte Amadis
Co-Founder, Head of Marketing
Five plus years scaling performance marketing across European markets. Charlotte leads marketing at ALPN Digital, covering paid social, SEM, international expansion, AI-driven optimisation, and the MIRE growth audit framework.
All three founders are active members of RevOps Co-op and RevGenius, two of the largest revenue operations communities in the world.