Best ZoomInfo Alternatives in 2026
The closest alternatives to ZoomInfo are Cognism, Apollo.io and Lusha.
ZoomInfo alternatives compared
| Tool | Starting price | Free plan | HubSpot integration | Best for | Compare |
|---|---|---|---|---|---|
| Cognism | Quote-based | Not stated | Native integration | Mid-market and enterprise outbound teams that need verified mobile data. | ZoomInfo vs Cognism |
| Apollo.io | $49/month per seat | Yes | Native integration | Small to mid-size outbound teams that want data and sequencing in one low-cost seat-based tool. | ZoomInfo vs Apollo.io |
| Lusha | $37.45/month | Yes | Native integration | Small sales and recruiting teams that need direct dials and emails without a large contract. | ZoomInfo vs Lusha |
| Clay | $167/month | Yes | Native integration | GTM engineers and RevOps teams building custom enrichment and outbound workflows. | ZoomInfo vs Clay |
| FullEnrich | $29/month | No | Native integration | Outbound teams and agencies that want pay-per-found email and phone enrichment without seat fees. | FullEnrich alternatives |
| Prospeo | $37/month per seat | Yes | Native integration | Sales teams and agencies that need verified emails and mobiles on a per-credit basis, from solo founders to enterprise. | Prospeo alternatives |
Frequently asked questions
What is the best alternative to ZoomInfo?
Cognism is the closest alternative to ZoomInfo. It is best for: Mid-market and enterprise outbound teams that need verified mobile data. Other options include Apollo.io, Lusha and Clay.
What is a cheaper alternative to ZoomInfo?
FullEnrich has the lowest published starting price in this list at $29/month.
Need help picking the right tool?
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