Apollo.io Pricing, Features and Alternatives (2026)
Apollo.io starts at $49/month per seat (Basic plan, per seat). Apollo.io has a free plan. Free trial: 14 days. Prospect database plus email sequencing in one seat-based tool.
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Apollo combines a contact and company database (240M contacts, 30M companies per its site) with email sequencing, enrichment, a dialer and an AI assistant. Sales reps, founders and RevOps teams use it for outbound prospecting.
Apollo.io pricing plans
| Plan | Price | What you get |
|---|---|---|
| Free | $0 |
|
| Basic | $49/month per seat |
|
| Professional | $99/month per seat |
|
| Custom | Custom |
|
Key features
- Contact and company database (240M contacts, 30M companies)
- Email sequencing on every plan
- Waterfall enrichment
- AI assistant
- Parallel dialer and call recording (Professional)
- Chrome extension
- Apollo MCP
Best for: Small to mid-size outbound teams that want data and sequencing in one low-cost seat-based tool.
HubSpot integration
Native integration. Pricing page states Apollo integrates with HubSpot; advanced CRM integrations sit in Professional.
Pros
- Free plan with no time limit
- Email sequencing included on every plan
- Database of 240M contacts and 30M companies
Cons
- All seats on an account must share one plan
- Credits do not roll over and add-on credits renew automatically
- Free plans can connect Gmail only
Apollo.io alternatives
- ZoomInfo: Enterprise B2B contact database with intent signals and sales tools From Quote-based. Apollo.io vs ZoomInfo
- Lusha: Credit-based contact data with a browser extension, API and MCP From $37.45/month. Apollo.io vs Lusha
- Cognism: Premium B2B contact data with verified mobiles and intent, sold by quote From Quote-based.
Frequently asked questions
How much does Apollo cost?
Apollo lists Free at $0, Basic at $49 and Professional at $99 per seat per month in the pricing page structured data. The page text does not say whether those are annual or monthly rates. Custom is quote-based.
Does Apollo have a free plan?
Yes. After the 14-day trial you can move to the free Starter plan, which has no time limit.
Does Apollo integrate with HubSpot?
Yes. Apollo's pricing page says it integrates with HubSpot. Advanced CRM integrations are listed under Professional.
What are the best Apollo alternatives?
Common alternatives are ZoomInfo, Lusha and Cognism.
Sources
Need Apollo.io set up and wired into HubSpot? ALPN builds and runs GTM systems.
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