Apollo.io vs ZoomInfo: Pricing, Features and Which to Choose (2026)

Apollo is the value choice: data, sequencing and a dialer from $49 per seat. ZoomInfo is the enterprise choice with deeper data, intent and ABM on custom annual contracts. Most teams under 50 reps should start with Apollo.

Side by side

Apollo.ioZoomInfo
Starting price$49/month per seatQuote-based
Pricing modelper seat / creditsper seat / credits
Free planYesNot stated
Free trial14 daysNot stated
HubSpot integrationNative integrationNative integration
Best forSmall to mid-size outbound teams that want data and sequencing in one low-cost seat-based tool.Mid-size and enterprise sales and marketing teams that want one vendor for data, intent and ABM.
Key features
  • Contact and company database (240M contacts, 30M companies)
  • Email sequencing on every plan
  • Waterfall enrichment
  • AI assistant
  • Parallel dialer and call recording (Professional)
  • Contact and company database
  • Mobile numbers and business email
  • Buyer intent signals
  • Website visitor tracking
  • AI-driven buying groups
Pros
  • Free plan with no time limit
  • Email sequencing included on every plan
  • Database of 240M contacts and 30M companies
  • Broad suite: data, intent, conversation intelligence, ads
  • Deep HubSpot integration with import, export and enrichment
  • Tiers split cleanly across sales and marketing
Cons
  • All seats on an account must share one plan
  • Credits do not roll over and add-on credits renew automatically
  • Free plans can connect Gmail only
  • No public prices, quote only
  • Pricing depends on licenses, credits and add-ons
  • Integrations can require a minimum bulk credit purchase

Frequently asked questions

Which is cheaper, Apollo.io or ZoomInfo?

Apollo.io publishes a starting price of $49/month per seat. ZoomInfo does not publish prices; plans are quote-based.

Do Apollo.io and ZoomInfo integrate with HubSpot?

Apollo.io has a native HubSpot integration. ZoomInfo has a native HubSpot integration.

Should I choose Apollo.io or ZoomInfo?

Apollo is the value choice: data, sequencing and a dialer from $49 per seat. ZoomInfo is the enterprise choice with deeper data, intent and ABM on custom annual contracts. Most teams under 50 reps should start with Apollo.

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