Lusha vs ZoomInfo: Pricing, Features and Which to Choose (2026)

Lusha is the low-cost, self-serve option for direct dials and emails with a free plan. ZoomInfo is the enterprise platform with intent data and custom pricing.

Side by side

LushaZoomInfo
Starting price$37.45/monthQuote-based
Pricing modelcreditsper seat / credits
Free planYesNot stated
Free trialNot statedNot stated
HubSpot integrationNative integrationNative integration
Best forSmall sales and recruiting teams that need direct dials and emails without a large contract.Mid-size and enterprise sales and marketing teams that want one vendor for data, intent and ABM.
Key features
  • Verified emails and phone numbers
  • Browser extension
  • API and MCP server
  • Buying signals
  • Lookalike prospecting
  • Contact and company database
  • Mobile numbers and business email
  • Buyer intent signals
  • Website visitor tracking
  • AI-driven buying groups
Pros
  • Free plan and public prices
  • Phone and email priced per credit, you pick the mix
  • HubSpot export checks for duplicates first
  • Broad suite: data, intent, conversation intelligence, ads
  • Deep HubSpot integration with import, export and enrichment
  • Tiers split cleanly across sales and marketing
Cons
  • A phone number costs 5 credits versus 1 for an email
  • Monthly rollover capped at twice the plan credits; annual credits reset each year
  • Teams over 5 users must contact sales
  • No public prices, quote only
  • Pricing depends on licenses, credits and add-ons
  • Integrations can require a minimum bulk credit purchase

Frequently asked questions

Which is cheaper, Lusha or ZoomInfo?

Lusha publishes a starting price of $37.45/month. ZoomInfo does not publish prices; plans are quote-based.

Do Lusha and ZoomInfo integrate with HubSpot?

Lusha has a native HubSpot integration. ZoomInfo has a native HubSpot integration.

Should I choose Lusha or ZoomInfo?

Lusha is the low-cost, self-serve option for direct dials and emails with a free plan. ZoomInfo is the enterprise platform with intent data and custom pricing.

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