Clay vs ZoomInfo: Pricing, Features and Which to Choose (2026)

ZoomInfo is one large proprietary database on an annual contract. Clay orchestrates many providers in a waterfall to raise coverage, priced on actions and credits. Clay suits GTM engineers; ZoomInfo suits enterprise teams wanting one vendor.

Side by side

ClayZoomInfo
Starting price$167/monthQuote-based
Pricing modelcreditsper seat / credits
Free planYesNot stated
Free trial14 daysNot stated
HubSpot integrationNative integrationNative integration
Best forGTM engineers and RevOps teams building custom enrichment and outbound workflows.Mid-size and enterprise sales and marketing teams that want one vendor for data, intent and ABM.
Key features
  • 150+ data providers
  • Multi-provider waterfalls
  • Claygent AI web research agent
  • Bring your own API key
  • Job change and company signals
  • Contact and company database
  • Mobile numbers and business email
  • Buyer intent signals
  • Website visitor tracking
  • AI-driven buying groups
Pros
  • Waterfalls across 150+ providers
  • Bring your own API key on every plan
  • Free plan with unlimited seats
  • Broad suite: data, intent, conversation intelligence, ads
  • Deep HubSpot integration with import, export and enrichment
  • Tiers split cleanly across sales and marketing
Cons
  • Two usage meters: actions and data credits
  • Free plan has no phone enrichment and caps tables at 200 rows
  • CRM auto-sync only from Growth
  • No public prices, quote only
  • Pricing depends on licenses, credits and add-ons
  • Integrations can require a minimum bulk credit purchase

Frequently asked questions

Which is cheaper, Clay or ZoomInfo?

Clay publishes a starting price of $167/month. ZoomInfo does not publish prices; plans are quote-based.

Do Clay and ZoomInfo integrate with HubSpot?

Clay has a native HubSpot integration. ZoomInfo has a native HubSpot integration.

Should I choose Clay or ZoomInfo?

ZoomInfo is one large proprietary database on an annual contract. Clay orchestrates many providers in a waterfall to raise coverage, priced on actions and credits. Clay suits GTM engineers; ZoomInfo suits enterprise teams wanting one vendor.

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