Lusha Pricing, Features and Alternatives (2026)
Lusha starts at $37.45/month (Starter plan, 400 credits a month, billed annually; $49.90 billed monthly). Lusha has a free plan. Credit-based contact data with a browser extension, API and MCP.
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Lusha provides B2B contact and company data (515M+ contacts per its site) with buying signals, a browser extension, API and MCP access. Sales and recruiting teams use it to reveal verified emails and phone numbers.
Lusha pricing plans
| Plan | Price | What you get |
|---|---|---|
| Free | $0 |
|
| Starter | $37.45/mo billed annually ($49.90 billed monthly) |
|
| Professional | $52.45/mo billed annually ($69.90 billed monthly) |
|
| Premium | $299.95/mo billed annually ($399.90 billed monthly) |
|
| Scale | Custom |
|
Key features
- Verified emails and phone numbers
- Browser extension
- API and MCP server
- Buying signals
- Lookalike prospecting
- Website visitor identification
- CRM export with duplicate check
Best for: Small sales and recruiting teams that need direct dials and emails without a large contract.
HubSpot integration
Native integration. Push contacts and companies to HubSpot with field mapping and a duplicate check; setup via OAuth.
Pros
- Free plan and public prices
- Phone and email priced per credit, you pick the mix
- HubSpot export checks for duplicates first
Cons
- A phone number costs 5 credits versus 1 for an email
- Monthly rollover capped at twice the plan credits; annual credits reset each year
- Teams over 5 users must contact sales
Lusha alternatives
- Apollo.io: Prospect database plus email sequencing in one seat-based tool From $49/month per seat. Lusha vs Apollo.io
- ZoomInfo: Enterprise B2B contact database with intent signals and sales tools From Quote-based. Lusha vs ZoomInfo
- Cognism: Premium B2B contact data with verified mobiles and intent, sold by quote From Quote-based.
Frequently asked questions
How much does Lusha cost?
Starter is $37.45/month billed annually ($49.90 monthly) for 400 credits. Professional is $52.45 annual ($69.90 monthly) for 600 credits. Premium is $299.95 annual ($399.90 monthly) for 3,400 credits. Scale is custom.
Does Lusha have a free plan?
Yes. Free gives 40 credits per month plus the browser extension and CRM integrations.
Does Lusha integrate with HubSpot?
Yes. Lusha pushes contacts and companies into HubSpot with field mapping and a duplicate check before export.
What are the best Lusha alternatives?
Common alternatives are Apollo, ZoomInfo and Cognism.
Sources
Need Lusha set up and wired into HubSpot? ALPN builds and runs GTM systems.
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