Clay Pricing, Features and Alternatives (2026)

Clay starts at $167/month (Launch plan billed annually, about 10% more billed monthly). Clay has a free plan. Free trial: 14 days. Spreadsheet-style builder that chains 150+ data sources into enrichment workflows.

Last verified

Visit Clay

Clay pulls company and contact data from 150+ providers, runs multi-provider waterfalls and uses its Claygent AI agent for web research. GTM engineers and RevOps teams use it to build enrichment, signal and outbound workflows.

Clay pricing plans

PlanPriceWhat you get
Free$0
  • 500 actions/mo and 100 data credits/mo
  • Up to 200 rows per table, unlimited seats and tables
Launch$167/mo billed annually
  • From 15,000 actions/mo and 3K data credits/mo
  • Phone enrichment, job change signals, Clay email sequencer
Growth$446/mo billed annually
  • From 40,000 actions/mo and 6K data credits/mo
  • Auto-sync and enrich CRM, warehouse sync, web intent signals, unlimited ad audiences
EnterpriseCustom
  • SSO and role-based access control
  • Dedicated growth strategist, unlimited Audiences search and imports

Key features

  • 150+ data providers
  • Multi-provider waterfalls
  • Claygent AI web research agent
  • Bring your own API key
  • Job change and company signals
  • Native email sequencer
  • CRM auto-sync (Growth)

Best for: GTM engineers and RevOps teams building custom enrichment and outbound workflows.

HubSpot integration

Native integration. Import, create and update HubSpot objects, including custom objects, from Clay tables via OAuth.

Integration details

Clay HubSpot integration guide

Pros

  • Waterfalls across 150+ providers
  • Bring your own API key on every plan
  • Free plan with unlimited seats

Cons

  • Two usage meters: actions and data credits
  • Free plan has no phone enrichment and caps tables at 200 rows
  • CRM auto-sync only from Growth

Clay alternatives

  • FullEnrich: Waterfall tool that finds work emails and mobiles across 25+ sources From $29/month.
  • Apollo.io: Prospect database plus email sequencing in one seat-based tool From $49/month per seat. Clay vs Apollo.io
  • ZoomInfo: Enterprise B2B contact database with intent signals and sales tools From Quote-based. Clay vs ZoomInfo

All Clay alternatives

Frequently asked questions

How much does Clay cost?

Launch is $167/month and Growth is $446/month when billed annually; the page shows monthly billing is 10% higher. Both scale up with more actions and data credits. Enterprise is custom.

Does Clay have a free plan?

Yes. Free includes 500 actions and 100 data credits per month, up to 200 rows per table, and no phone number enrichment.

Does Clay integrate with HubSpot?

Yes. Clay has a HubSpot integration that imports, creates and updates HubSpot objects, including custom objects.

What are the best Clay alternatives?

Common alternatives are FullEnrich, Apollo and ZoomInfo.

Sources

Need Clay set up and wired into HubSpot? ALPN builds and runs GTM systems.

Book a Discovery Call

Some links on this page are affiliate links. We may earn a commission at no cost to you. It never changes our assessment. Read our disclosure.