HubSpot Pricing, Features and Alternatives (2026)
HubSpot starts at $20/month per seat (Starter, per seat; free CRM available; new-customer promos may apply). HubSpot has a free plan. Free trial: 14 days. CRM platform with Sales, Marketing and Service hubs, free tier to enterprise.
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HubSpot is a CRM platform with Sales Hub, Marketing Hub and a Starter Customer Platform that bundles the Starter edition of each product. It is used by small teams through to enterprises that want CRM, email, automation and reporting in one system.
HubSpot pricing plans
| Plan | Price | What you get |
|---|---|---|
| Sales Hub Free | $0/month |
|
| Sales Hub Starter | $20/seat/month list ($10 monthly promo for new customers) |
|
| Sales Hub Professional | $100/seat/month |
|
| Sales Hub Enterprise | $150/seat/month |
|
| Marketing Hub Free | $0/month |
|
| Marketing Hub Starter | $20/seat/month list ($10 monthly promo for new customers) |
|
| Marketing Hub Professional | $890/month (3 seats included) |
|
| Marketing Hub Enterprise | $3,600/month (5 seats included) |
|
| Starter Customer Platform | $20/seat/month list; promo $10/seat monthly or $7/seat billed annually for new customers |
|
Key features
- Free CRM with deal tracking
- Email marketing and automation
- Live chat and meeting scheduling
- Sequences and call recording (Sales Pro)
- Custom objects (Sales Enterprise)
- Reporting dashboards
- Tiered editions: Free, Starter, Professional, Enterprise
Best for: Small to mid-size B2B teams that want one CRM for sales and marketing and can grow into higher tiers.
HubSpot integration
This is HubSpot. This is HubSpot.
Pros
- Free CRM tier with no card required
- 14-day free trial on paid editions
- Sales and marketing in one platform
Cons
- Marketing Hub Professional starts at $890/month with 3 seats
- Per-seat price jumps from $20 (Starter) to $100 (Sales Pro)
- Promo prices are limited-time and for new customers only
HubSpot alternatives
- Salesforce Sales Cloud: Enterprise CRM with tiered suites from free to full AI-powered Sales Cloud From $25/month per seat. HubSpot vs Salesforce Sales Cloud
- Pipedrive: Pipeline-focused CRM for small sales teams, from $14 per seat From $14/month per seat. HubSpot vs Pipedrive
- Attio: Customizable CRM with built-in AI, enrichment and call intelligence From $35/month per seat. HubSpot vs Attio
Frequently asked questions
How much does HubSpot cost?
Sales Hub: Free, Starter from $20/seat/month list ($10 monthly promo for new customers), Professional $100/seat/month, Enterprise $150/seat/month. Marketing Hub Professional starts at $890/month (3 seats), Enterprise $3,600/month (5 seats).
Does HubSpot have a free plan?
Yes. Sales Hub and Marketing Hub both list a $0/month Free plan, and the CRM is described as free forever.
Does HubSpot integrate with HubSpot?
It is HubSpot itself. It connects to other tools via its App Marketplace.
What are the best HubSpot alternatives?
Salesforce, Pipedrive and Attio.
Sources
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