Attio vs HubSpot: Pricing, Features and Which to Choose (2026)

Attio suits early-stage teams that want a flexible, modern data model at a low per-seat price. HubSpot suits teams that need marketing automation, a large integration ecosystem and a clear path to enterprise.

Side by side

AttioHubSpot
Starting price$35/month per seat$20/month per seat
Pricing modelper seatper seat
Free planYesYes
Free trialNot stated14 days
HubSpot integrationVia Zapier, Make or APIThis is HubSpot
Best forStartups and growth teams that want a flexible, modern CRM with AI built in.Small to mid-size B2B teams that want one CRM for sales and marketing and can grow into higher tiers.
Key features
  • Custom objects and data model
  • Automatic enrichment
  • Call Intelligence
  • Workflows and sequences
  • Ask Attio AI and agents
  • Free CRM with deal tracking
  • Email marketing and automation
  • Live chat and meeting scheduling
  • Sequences and call recording (Sales Pro)
  • Custom objects (Sales Enterprise)
Pros
  • Free plan with up to 3 seats
  • Annual billing saves 20%
  • AI credits included on every plan
  • Free CRM tier with no card required
  • 14-day free trial on paid editions
  • Sales and marketing in one platform
Cons
  • Free plan limited to 3 seats and 3 objects
  • Seat caps on Free (3) and Plus (10)
  • AI credits are metered per seat and workspace; extra credits cost more
  • Marketing Hub Professional starts at $890/month with 3 seats
  • Per-seat price jumps from $20 (Starter) to $100 (Sales Pro)
  • Promo prices are limited-time and for new customers only

Frequently asked questions

Which is cheaper, Attio or HubSpot?

HubSpot is cheaper to start, from $20/month per seat versus $35/month per seat for Attio. Real cost depends on seats, usage and the tier you need.

Do Attio and HubSpot integrate with HubSpot?

Attio connects to HubSpot via Zapier, Make or API. HubSpot is HubSpot.

Should I choose Attio or HubSpot?

Attio suits early-stage teams that want a flexible, modern data model at a low per-seat price. HubSpot suits teams that need marketing automation, a large integration ecosystem and a clear path to enterprise.

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