Apollo.io vs Lusha: Pricing, Features and Which to Choose (2026)

Apollo bundles data with sequencing and is the better all-in-one for outbound. Lusha is a lighter tool focused on quick contact lookups through its extension.

Side by side

Apollo.ioLusha
Starting price$49/month per seat$37.45/month
Pricing modelper seat / creditscredits
Free planYesYes
Free trial14 daysNot stated
HubSpot integrationNative integrationNative integration
Best forSmall to mid-size outbound teams that want data and sequencing in one low-cost seat-based tool.Small sales and recruiting teams that need direct dials and emails without a large contract.
Key features
  • Contact and company database (240M contacts, 30M companies)
  • Email sequencing on every plan
  • Waterfall enrichment
  • AI assistant
  • Parallel dialer and call recording (Professional)
  • Verified emails and phone numbers
  • Browser extension
  • API and MCP server
  • Buying signals
  • Lookalike prospecting
Pros
  • Free plan with no time limit
  • Email sequencing included on every plan
  • Database of 240M contacts and 30M companies
  • Free plan and public prices
  • Phone and email priced per credit, you pick the mix
  • HubSpot export checks for duplicates first
Cons
  • All seats on an account must share one plan
  • Credits do not roll over and add-on credits renew automatically
  • Free plans can connect Gmail only
  • A phone number costs 5 credits versus 1 for an email
  • Monthly rollover capped at twice the plan credits; annual credits reset each year
  • Teams over 5 users must contact sales

Frequently asked questions

Which is cheaper, Apollo.io or Lusha?

Lusha is cheaper to start, from $37.45/month versus $49/month per seat for Apollo.io. Real cost depends on seats, usage and the tier you need.

Do Apollo.io and Lusha integrate with HubSpot?

Apollo.io has a native HubSpot integration. Lusha has a native HubSpot integration.

Should I choose Apollo.io or Lusha?

Apollo bundles data with sequencing and is the better all-in-one for outbound. Lusha is a lighter tool focused on quick contact lookups through its extension.

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