Apollo.io vs Clay: Pricing, Features and Which to Choose (2026)

These solve different jobs. Apollo is a contact database with sequencing. Clay is a workflow builder that pulls from many data sources, including Apollo, to enrich and score lists. Many teams run both.

Side by side

Apollo.ioClay
Starting price$49/month per seat$167/month
Pricing modelper seat / creditscredits
Free planYesYes
Free trial14 days14 days
HubSpot integrationNative integrationNative integration
Best forSmall to mid-size outbound teams that want data and sequencing in one low-cost seat-based tool.GTM engineers and RevOps teams building custom enrichment and outbound workflows.
Key features
  • Contact and company database (240M contacts, 30M companies)
  • Email sequencing on every plan
  • Waterfall enrichment
  • AI assistant
  • Parallel dialer and call recording (Professional)
  • 150+ data providers
  • Multi-provider waterfalls
  • Claygent AI web research agent
  • Bring your own API key
  • Job change and company signals
Pros
  • Free plan with no time limit
  • Email sequencing included on every plan
  • Database of 240M contacts and 30M companies
  • Waterfalls across 150+ providers
  • Bring your own API key on every plan
  • Free plan with unlimited seats
Cons
  • All seats on an account must share one plan
  • Credits do not roll over and add-on credits renew automatically
  • Free plans can connect Gmail only
  • Two usage meters: actions and data credits
  • Free plan has no phone enrichment and caps tables at 200 rows
  • CRM auto-sync only from Growth

Frequently asked questions

Which is cheaper, Apollo.io or Clay?

Apollo.io is cheaper to start, from $49/month per seat versus $167/month for Clay. Real cost depends on seats, usage and the tier you need.

Do Apollo.io and Clay integrate with HubSpot?

Apollo.io has a native HubSpot integration. Clay has a native HubSpot integration.

Should I choose Apollo.io or Clay?

These solve different jobs. Apollo is a contact database with sequencing. Clay is a workflow builder that pulls from many data sources, including Apollo, to enrich and score lists. Many teams run both.

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