FREE TOOL

Meeting-Ready Lead Calculator

Work backwards from your revenue target to see exactly how many leads, meetings, and deals you need.

No signup requiredResults in 60 secondsUsed by 500+ teams

YOUR NUMBERS

£
£
5%50%

What % of booked meetings actually happen?

40%90%

What % of leads you reach out to agree to a meeting?

1%20%

YOUR FUNNEL

580

Leads per month

↓ 5% convert

29

Booked Meetings

↓ 70% show up

20

Held Meetings

↓ 25% close

5

Closed Deals

£50,000

Monthly Revenue

Leads / month

580

Leads / week

134

Meetings / month

20

Deals / month

5

Ramp-up leads (2mo cycle)

1,160

Emails / month (est.)

~19,720

DIY cost estimate

£1,450/mo

~£2.50/lead (tools + data)

Agency cost estimate

£8,700/mo

~£15/lead (typical agency)

ALPN OS processes up to 1,000 leads per month and delivers 6-15 held meetings. Based on your numbers, that could generate up to £37,500/month in new revenue.

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HOW IT WORKS

The Meeting-Ready Lead Calculator works backwards from your annual revenue target. It divides by your average deal size to find deals needed, factors in your win rate for meetings required, adjusts for your show rate to find booked meetings needed, and finally uses your lead-to-meeting conversion rate to determine total leads required. The result is a complete funnel view from leads to revenue, with daily, weekly, and monthly targets.

BENCHMARKS

How Do You Compare?

MetricAverageTop Performers
Lead-to-meeting rate (outbound)3-5%8-15%
Meeting show rate60-70%80%+
Win rate (meeting to close)20-25%35%+
B2B sales cycle60-90 days30-45 days

FAQ

Frequently Asked Questions

Let ALPN OS handle the top of your funnel

We source the leads, send the emails, book the meetings. You close the deals.

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Where this tool fits in the bigger picture

If this tool surfaced a real problem, here is the work that fixes it — and the perspectives that frame it.