Instantly Pricing, Features and Alternatives (2026)
Instantly starts at $37.6/month (Outreach Growth plan, billed yearly; $47 billed monthly). Cold email sending with unlimited mailboxes and warmup, plus a lead database.
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Instantly is a cold email platform with unlimited email accounts and warmup, sequences, a unified inbox and AI agents for replies and sales. It also sells a B2B lead database and a CRM as separate credit-based products. Agencies, founders and outbound sales teams use it to send at volume.
Instantly pricing plans
| Plan | Price | What you get |
|---|---|---|
| Growth | $37.6/mo billed yearly ($47/mo billed monthly) |
|
| Hypergrowth | $77.6/mo billed yearly ($97/mo billed monthly) |
|
| Light Speed | $286.3/mo billed yearly ($358/mo billed monthly) |
|
| Enterprise | Custom |
|
| Leads credits (separate product) | Growth credits $37.6/mo billed yearly ($47/mo monthly) |
|
Key features
- Unlimited email accounts and warmup
- Sequences with A/Z testing
- Unibox for replies
- AI Reply Agent and AI Sales Agent
- 450M+ lead database (credits)
- API, webhooks and integrations
- SISR server and IP rotation on higher plans
Best for: Agencies and outbound teams that run many mailboxes and want a low entry price for sending volume.
HubSpot integration
Native integration. Listed integration: import contacts, trigger actions from CRM events, unify outreach and sales activity.
Pros
- Unlimited email accounts and warmup on every outreach plan
- Low entry price
- Bundles outreach, leads and CRM
Cons
- Uploaded contacts and send volume are capped per plan
- Lead database runs on separate credits
- Pricing page shows inconsistent Hypergrowth volumes
Instantly alternatives
- Smartlead: Cold email sender with unlimited mailboxes, warmup and its own server infrastructure From $32/month. Instantly vs Smartlead
- lemlist: Multichannel outreach across email, LinkedIn and calls, priced per user From $55/month per seat. Instantly vs lemlist
- Salesforge: Cold email and LinkedIn outreach tool, plus an AI SDR agent called Frank From $48/month.
Frequently asked questions
How much does Instantly cost?
Outreach plans: Growth $37.6 per month billed yearly ($47 monthly), Hypergrowth $77.6 ($97), Light Speed $286.3 ($358). Enterprise is custom.
Does Instantly have a free plan?
The pricing page does not list a free plan. Sign-up buttons say no credit card required.
Does Instantly integrate with HubSpot?
Yes. Instantly lists a HubSpot integration for importing contacts, triggering actions from CRM events and unifying outreach and sales activity.
What are the best Instantly alternatives?
Smartlead, lemlist and Salesforge are the closest alternatives.
Sources
Need Instantly set up and wired into HubSpot? ALPN builds and runs GTM systems.
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