What workflows should we automate first inside HubSpot?
Lead routing, lifecycle stage progression, deal stage hygiene, and follow-up sequences. These four cover most of the manual work a sales or RevOps team does daily and they pay back inside 30 days. Beyond HubSpot the highest-ROI early automations are CRM-to-Slack alerts on stuck deals, and enrichment on inbound leads (we typically use Apollo or Clay) so reps stop manually researching companies.


