DEMAND GENERATION · 30-MIN DISCOVERY CALL
A 30-minute working session on your demand and pipeline mix. We look at the maths behind your funnel and identify where leverage actually lives. You leave with a prioritised demand plan.
WHAT YOU LEAVE WITH
A read on whether your problem is volume, conversion, or attribution
Channel-by-channel honest take: what to double down on, what to cut
A clear next move backed by funnel maths, not opinions
BOOK A 30-MIN CALL
Drop your email so we can prep for the call. Then choose UK/EU (Brooks) or North America (Tom).
REVENUE TEAMS WE HAVE BUILT WITH
WHAT TO EXPECT
Numbers first
Bring your funnel data. We open with maths, not creative critique.
Channel-agnostic
Paid, organic, outbound, partner. We have run them all and have no preference.
No agency pitch
If your demand problem is operational, not creative, we will say so.
WHAT CLIENTS SAY
“Before working with ALPN Digital, we were running on gut feel and spreadsheets. After, we had a system. They think in processes, move fast, and genuinely understand how small but ambitious businesses operate.”
Ewen McDonald
Founder, OsteoGrowth
COMMON QUESTIONS
Pull three numbers: total MQLs per month, MQL to opportunity rate, and source attribution coverage (percent of opps with a known source). If MQL volume is below target, it is a volume problem. If volume is fine but conversion is under 8 to 12 percent, it is conversion. If you cannot attribute more than 60 percent of opportunities to a source, you have an attribution problem masquerading as a demand problem.
For a B2B SaaS company between £2m and £20m ARR, a healthy split is 40 to 60 percent marketing-sourced and the rest sales-sourced (outbound, partner, expansion). If marketing is contributing under 30 percent, the demand engine is not pulling its weight. If it is over 70 percent, sales is under-developed and you are over-relying on inbound, which is fragile when the macro turns.
Demand only works if HubSpot can attribute it. We build the source tracking, UTM hygiene and lifecycle stage progression so every MQL has a known origin and a trustworthy timestamp. From there RevOps reporting tells you cost per opportunity by channel, payback period by campaign, and pipeline velocity by source. Demand without RevOps is creative work without a scoreboard.
Want the long version first?
Read about our demand generation work