n8n vs Zapier: Pricing, Features and Which to Choose (2026)
Pick Zapier when non-technical people will build and own the automations. Pick n8n when you have technical capacity: it is cheaper at volume, can be self-hosted for free, and handles complex and AI agent workflows better.
Side by side
| n8n | Zapier | |
|---|---|---|
| Starting price | €20/month | $19.99/month |
| Pricing model | usage | usage |
| Free plan | Yes | Yes |
| Free trial | Cloud Starter and Pro trial, no card required (length not stated); Business 14 days, card required | Not stated |
| HubSpot integration | Native integration | Via Zapier, Make or API |
| Best for | Technical teams wanting flexible automation with the option to self-host. | Teams that want quick no-code automations across many apps without engineers. |
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Frequently asked questions
Which is cheaper, n8n or Zapier?
n8n starts at €20/month and Zapier starts at $19.99/month. They price in different currencies, so compare totals at your seat count.
Do n8n and Zapier integrate with HubSpot?
n8n has a native HubSpot integration. Zapier connects to HubSpot via Zapier, Make or API.
Should I choose n8n or Zapier?
Pick Zapier when non-technical people will build and own the automations. Pick n8n when you have technical capacity: it is cheaper at volume, can be self-hosted for free, and handles complex and AI agent workflows better.
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