Make vs Zapier: Pricing, Features and Which to Choose (2026)

Make is cheaper than Zapier for the same volume and gives finer control in a visual builder. Zapier is simpler and has the largest app library, which makes it faster for non-technical teams.

Side by side

MakeZapier
Starting price$12/month$19.99/month
Pricing modelcreditsusage
Free planYesYes
Free trialNot statedNot stated
HubSpot integrationVia Zapier, Make or APIVia Zapier, Make or API
Best forTechnical ops teams that want cheaper, more granular automation than task-based tools.Teams that want quick no-code automations across many apps without engineers.
Key features
  • Visual scenario builder
  • Routers and filters
  • 3,500+ apps
  • API access
  • Scheduling to the minute
  • Multi-step Zaps
  • Premium app connections
  • Webhooks
  • Tables and Forms
  • Zapier MCP
Pros
  • Free plan with 1,000 credits
  • Low entry price at $12 for 10k credits
  • Unlimited scenarios from Core
  • Free plan with unlimited Zaps
  • Very large app library (HubSpot page cites about 9,000 apps)
  • Same task-based pricing across AI steps and code
Cons
  • Free plan limited to 2 active scenarios
  • Credits expire at end of term
  • Some HubSpot watch modules need developer account setup
  • Cost scales with task volume
  • Multi-step Zaps need a paid plan
  • SSO and SCIM are limited to higher plans

Frequently asked questions

Which is cheaper, Make or Zapier?

Make is cheaper to start, from $12/month versus $19.99/month for Zapier. Real cost depends on seats, usage and the tier you need.

Do Make and Zapier integrate with HubSpot?

Make connects to HubSpot via Zapier, Make or API. Zapier connects to HubSpot via Zapier, Make or API.

Should I choose Make or Zapier?

Make is cheaper than Zapier for the same volume and gives finer control in a visual builder. Zapier is simpler and has the largest app library, which makes it faster for non-technical teams.

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